Evidence-based investing is essential because it grounds financial decisions in decades of rigorous academic research, historical data, and proven market principles—rather than emotions, trends, or speculation. Ultimately, it’s about stacking the odds in your favour using what actually works, not what simply sounds good.
There’s already enough noise out there: hot takes, hype, and far too many people pretending to know where the market’s going. We’re not here for that. This is a space for slowing down, thinking clearly, and sharing ideas that actually hold up over time. No predictions— just honest thoughts on what works (and what doesn’t) when it comes to investing.
Invest with facts, not feelings.
Data-driven
Long-term results backed by decades of academic research—not headlines or hype.
Logic & Evidence Are The New Alpha
In science, progress comes from evidence and peer review. It is vital to apply the same disciplined thinking to investing.
Science over Speculation
Like scientific research, sound investing means testing hypotheses, analysing results, and adjusting based on data — not noise.
Welcome to Investing in Evidence
Your go-to blog for practical, evidence-based financial insights. Each week, I explore a new financial topic with a strong focus on the academic literature. Whether you’re budgeting, investing, or planning for retirement, my goal is to cut through the noise and deliver clear, actionable advice that’s grounded in facts. Let’s build your financial future, one informed step at a time.
Learning from The Greats
This blog draws inspiration from some of the most influential minds in finance. Harry Markowitz laid the groundwork for modern portfolio theory, introducing the concept of diversification and efficient frontiers. Building on this, William Sharpe developed the Capital Asset Pricing Model (CAPM) and the Sharpe Ratio, both of which remain fundamental tools for assessing risk and return. Eugene Fama is renowned for his work on the Efficient Market Hypothesis, which reshaped our understanding of asset prices and market behaviour. Robert Shiller challenged that view with his research into market inefficiencies and behavioural finance, highlighting the role of psychology in investment decisions. Kenneth French, often collaborating with Fama, introduced the Fama-French Three-Factor Model, adding size and value effects to explain stock returns. Meanwhile, Richard Thaler helped pioneer behavioural economics, showing how real human behaviour often deviates from rational decision-making. Their collective work forms the backbone of modern finance – and serves as a guiding light for the evidence-based insights shared on this blog.
